Recruiting and Growing Your PT Practice
Managing your PT practice goes beyond marketing and converting new patients into loyal, lifelong customers. Your practice…
Recent Posts
Category: Practice Marketing
The PT Patient Funnel from Commitment to Referral
What’s Next When A Patient Completes Care? Our previous blog post described the PT patient funnel from Introduction…
Practice Marketing Plan and Checklist
Every physical therapy practice needs a marketing plan. This plan acts as the roadmap for your practice…
Inside the Patient Funnel for Physical Therapy
Every consumer-focused industry has a funnel or a process that maps consumer interactions and decisions prior to…
Best Practices for Direct Mail Marketing to Physicians
The healthcare and insurance landscapes continues to change. Thus, physical therapy practices can struggle to secure and…
How to Write Brand Guidelines for Your Practice
The mark of a truly exceptional brand is the uniformity and consistency that aligns all its marketing…
Holiday Marketing for PT Practices
The holidays can often be a tough time of year for physical therapy practices. Patients are busy…
How to Maximize Your Sponsorships with Marketing
A huge part of a practice marketing plan often involves partnering with and sponsoring local community events…
How to Handle Phone Calls with Upset Patients
One of the most challenging parts of your staff’s job is handling upset patients. These communications most…
Designing Business Cards for the Modern PT
As the world continues to go more digital, printed materials like business cards need to evolve to…
Coupon Content Basics for Physical Therapy
Many practices routinely send patients a coupon as an incentive to get them to come to physical…
How to Write a Headline that Gets Patients’ Attention
Ever see a billboard along the highway that has a headline that really gets your attention? What…
